Where restaurants and suppliers meet.
One platform for the orders that move HK F&B every day. Same software, both sides, end-to-end visibility — used by Angliss, Paradise Group, and Want Want.
One order, both sides
Places the order
Multi-outlet ordering, approval flows, per-supplier cut-offs.
Crosses the middle
Same record, both sides — no reconciliation in between.
Receives the order
Self-service catalog, straight into the fulfillment workflow.
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The orders that move F&B don't fit
a generic ordering platform.
HK F&B supply runs on a layered, fragmented order flow. Daily produce ordered by 11pm for next-morning delivery. Weekly proteins against frozen-stock cycles. Monthly specialty imports with cross-border lead times. Each category has its own supplier, catalog, cut-off, and quirks.
Generic B2B ordering tools treat all of this the same — a flat product catalog and a cart. That's not how HK kitchens actually work.
What restaurants and suppliers need is an order layer that understands the operational reality. Cut-offs that match each supplier's real delivery windows. Catalogs localized for HK F&B. Approval flows where they matter, none where they don't. That's what we built.
A typical week's orders
Daily produce
own supplier · own catalog
Weekly proteins
frozen-stock cycle
Monthly specialty imports
cross-border
Wine & beverage
separate distributor
Equipment & smallwares
ad-hoc
Each line: its own supplier, cut-off, and quirks. A flat catalog and a cart can't model this.
We serve the buyer and the seller.
Most ordering tools serve one side. We serve both — because the order isn't a transaction between systems, it's a relationship between operators.
For restaurants & F&B groups
Place orders to your full supplier network from one interface — daily produce, weekly proteins, monthly imports, specialty items — with each supplier's catalog, pricing, and cut-off times configured per account.
- Multi-outlet ordering with centralized visibility
- Approval workflows for larger or non-standard orders
- Cross-border suppliers handled the same as local ones
- WhatsApp Business communication, inline with orders (configurable per deployment)
- Receiving reconciled to ordering — discrepancies caught at the outlet
For distributors & suppliers
Receive orders from your restaurant customers through a self-service catalog they can browse and reorder from at any hour. No phone calls, no fax forms, no late-night WhatsApp messages that get lost.
- Customer-tailored catalogs with per-account pricing and product visibility
- Cut-off and lead-time management per route, per category
- Real-time view of incoming orders across your customer base
- Order data flowing directly into your fulfillment workflow — no re-entry
- Reporting on ordering patterns, product velocity, and segment activity
The same platform sits between both sides. The order one operator places is the order the other operator receives — no integration, no reconciliation, no data gap in between.
Built for HK F&B order flow,
not adapted from generic e-commerce.
Most ordering tools come from generic B2B commerce — catalog, cart, checkout, assuming any-time ordering and uniform fulfillment. HK F&B doesn't work that way.
Cut-off times that match operational reality
Each supplier has their own cut-off — by category, by route, by delivery day. Produce after 11pm shifts to the next cycle; frozen proteins might cut off mid-afternoon; specialty imports run on a multi-day window. The platform routes orders against each supplier's actual schedule, surfaces approaching cut-offs before they're missed, and handles cross-cycle reordering automatically.
Localized catalogs and interface
Product names in Traditional Chinese the way HK F&B operators actually refer to them — not direct English translations or mainland-style Mandarin. HK unit conventions (catty, taels, half-box, full-box) alongside metric. Cuisines and categories organized the way HK kitchens organize them, not a generic B2B catalog.
A familiar shopping experience
The ordering interface borrows the patterns of modern e-commerce — like /shop — so a kitchen team trained on consumer apps can place a supplier order without training. Browse, add, review, submit. Reorder from previous lists in one tap. Save favorites by category.
The product layer is HK F&B; the experience layer is modern e-commerce. Operators don't have to choose.
In production with HK's
largest F&B operators.
Angliss Hong Kong Food Service
Receives orders from its network of 8,000+ HK foodservice customers through Synque. Restaurants across Hong Kong place daily orders — from morning produce to specialty imports — directly into Angliss's fulfillment workflow.
Paradise Group
One of Asia's most recognized multi-brand F&B groups sends supplier orders across brands and outlets, with WhatsApp Business communication inside the order workflow.
Want Want
Globally recognized food and beverage manufacturer and distributor. Want Want uses Synque on both sides of the order flow — taking orders from B2B customers, and sending orders to their own suppliers — on one platform.
Connected to the rest
of the platform.
Order-management isn't a separate product. It sits inside the same platform as POS, CRM, /shop, and payments — sharing data with everything operators already use.
Connected to the POS
Supplier catalogs feed POS inventory and recipe costing. An order links to the inventory the POS depletes and the menu items it feeds. Restock decisions happen against real consumption.
Connected to CRM
B2B relationships — a distributor's restaurant accounts, a group's supplier accounts — live in the same CRM as direct customers. One profile, one history.
Connected to payments
Supplier payables flow into the same ledger as other transactions. Cross-border supplier payments are a natural fit for FX and payouts through our acquirer partners.
Connected to /shop
A supplier already on order-management can stand up a /shop storefront on the same catalog — no double entry. Wholesale and direct-to-consumer on the same data layer.
Cross-border supplier orders,
handled the same way as local.
HK F&B operates on a global supplier base — wine from Europe, beef from Australia, specialty ingredients from Japan, Korea, Southeast Asia, equipment from across the region.
Traditionally, cross-border supplier ordering means a separate workflow — different invoicing, payment terms, currencies, reconciliation. Most platforms either don't handle it, or handle it as an afterthought.
Synque handles cross-border supplier ordering on the same interface, with the same approval flow, the same receiving reconciliation, and the same audit trail. The payment side — FX, supplier payouts, cross-border settlement — is a flow we're actively building deeper capabilities around through our payment partnerships.
Run it alongside the platform —
or as a standalone module.
Order-management can run alongside POS, CRM, /shop, and payments as part of a broader Synque deployment, or as a standalone module connected to existing systems.
For distributors, onboarding starts with catalog migration and customer-account configuration. For restaurants and groups, it starts with supplier onboarding and outlet setup. Most deployments are live within days of starting.
Questions operators
ask us.
Can we use order-management without the POS?
Yes. The module runs standalone. Angliss uses order-management without using our POS at all. Other customers run it alongside POS and CRM as part of a broader deployment.
What's special about HK F&B localization?
Product names in Traditional Chinese the way HK operators actually refer to them, HK unit conventions (catty, taels, half-box), cuisines and categories organized the way HK kitchens organize them, and cut-off logic built around HK delivery patterns. Generic B2B tools adapt from elsewhere; we built for HK.
How are cut-off times handled?
Each supplier has cut-off times configured by category and route. The platform routes orders against the right cycle, surfaces approaching cut-offs to the buyer, and handles cross-cycle reordering automatically.
Can we integrate with our existing ERP or accounting system?
Yes. We have an API for order data, customer data, and product data. New integrations are scoped per deployment.
What about cross-border suppliers?
Cross-border supplier orders run through the same interface, the same approval flow, and the same reconciliation as local orders. The payment side — currency conversion, FX, supplier payouts — runs through our acquirer partners.
Does WhatsApp Business integration come standard?
It’s an available capability that customers can configure as part of their deployment. Paradise Group uses it for supplier communication; other operators can do the same.
How does order-management connect to /shop?
A supplier's order-management catalog can stand up a /shop storefront on the same data. One catalog, both wholesale and direct-to-consumer channels.
Who handles supplier onboarding — the restaurant or the supplier?
Either. Restaurants can invite suppliers to the platform, or suppliers can invite their restaurant customers. Once both sides are on, the order flow is bidirectional automatically.