How Paradise Group runs
supplier ordering, direct online
sales, and supplier communication
on one platform.
One of Asia's most recognized multi-brand F&B groups uses Synque for restaurant-to-supplier ordering, /shop, and a WhatsApp Business integration that puts supplier messaging directly in the same workflow.
Three layers of the operation. One operating picture.
- Customer
- Paradise Group
- Brands include
- Paradise Dynasty · Beauty in the Pot · Canton Paradise
- Markets
- Hong Kong and across Asia
- Modules in use
- Restaurant order-management · /shop · WhatsApp Business
Customer · Integrated payment partners
One of Asia's most
recognized multi-brand
F&B groups.
- Company
- Paradise Group
- Headquarters
- Singapore
- Brands include
- Paradise Dynasty, Beauty in the Pot, Canton Paradise, and other brands
- Markets
- Hong Kong and across Asia
- Modules in use
- Restaurant order-management, /shop, WhatsApp Business integration
- Supplier coverage
- Local and cross-border, managed centrally across brands
Multi-brand groups face a
coordination problem
single-brand operators don't.
Each brand has its own kitchens, its own menus, its own supplier list, and its own service model — but the back office wants one operating picture, one set of supplier relationships managed centrally, and one place to see what's happening across the group.
Layer on direct-to-consumer e-commerce — brand merchandise, prepared meals, gift packs — and the complexity grows. Most operators end up with separate systems for restaurant operations, online sales, and supplier communication, with manual reconciliation between them.
Paradise wanted a platform where supplier ordering, direct online sales, and supplier communication all lived in one place — connected at the data layer, not stitched together through exports.
Three connected layers
of the operation.
Paradise Group runs supplier ordering, direct online sales, and supplier communication on Synque — where supply is sourced, how product reaches customers, and how the team talks to partners on both sides.
Restaurant-to-supplier ordering
Each brand's outlets place supplier orders through the platform — local distributors, specialty importers, overseas suppliers — with central operations seeing the aggregate across brands and outlets in real time. Cut-off times, approval workflows, and receiving reconciliation built in.
Direct-to-consumer through /shop
Paradise's brand storefronts run on /shop, with catalog, customer records, and payment infrastructure shared with the rest of the platform. Online, in-store, and brand-merchandise customers flow into the same data layer.
WhatsApp Business for supplier communication
Instead of switching between the platform and a separate WhatsApp account, Paradise's procurement team sends messages to suppliers directly from within the order-management workflow. Confirmations, follow-ups, and ad-hoc requests happen in the same place orders are placed.
Together, these three layers form one connected operating picture — one product, not three stitched together.
Supplier communication, in the
same workflow as supplier orders.
In Hong Kong F&B, WhatsApp isn't a side channel — it's how procurement teams actually talk to suppliers. Orders confirmed by message. Delivery delays flagged in a thread. Substitutions negotiated in real time.
The problem is that the conversation lives in one app, the order lives in another, and reconciling the two is manual at best, lost at worst.
Synque's WhatsApp Business integration puts the messaging inside the order workflow. A supplier order placed in the platform can trigger an outbound message; the supplier replies; the reply lands in the same workflow. The conversation and the order share context, history, and accountability.
For Paradise Group, procurement coordinators stop context-switching between WhatsApp and the ordering platform — and central operations finally has a complete record of what was ordered, what was confirmed, and what was said.
Order placed
Supplier order created in the platform.
WhatsApp sent
Outbound message to the supplier, from inside the workflow.
Supplier replies
Confirmation lands back in the same order context.
Reconciled
Order + conversation share one history.
What working with a multi-brand group has
taught us to build for.
Outcomes Paradise has reported:
Cross-brand visibility.
Central operations sees supplier activity, online sales, and supplier communications across every brand in one place.
Faster procurement cycles.
Order placement and supplier confirmation happen in one workflow, with reduced back-and-forth between apps.
One customer record across channels.
Direct-to-consumer, in-store, and brand-merchandise buyers share the same CRM profile.
Cross-border supplier flow at parity with local.
Overseas suppliers managed in the same interface as local distributors, with the same approval and reconciliation.
Detailed metrics available on request under NDA.
A platform built on
multi-brand operational reality.
Multi-brand F&B groups have requirements single-brand operators don't — central visibility across brands, supplier relationships shared across outlets, customer data unified across channels, and supplier communication that belongs in the order workflow.
Working with Paradise Group has shaped how we build for that reality.
Both sides of the F&B flow,
one platform.
Paradise Group operates on the restaurant side of the supply chain — placing orders with suppliers, running brand storefronts, communicating with partners.
On the other side of the same flow, distributors like Angliss Hong Kong Food Service and Want Want use Synque to receive orders from their restaurant customers. The platform that helps Paradise place orders is the same platform that helps Angliss and Want Want receive them.
Across both sides, Synque is the operating layer — supplier ordering, POS, /shop, CRM, payments, and supplier communication, in one system.
Angliss HK Food Service
Receives orders at scale.
Paradise Group
Places orders. Sells direct. Serves diners.
Hong Kong customers
In-store, online, and brand merchandise.
Run a multi-brand
F&B group? Let's talk.
If supplier ordering, direct sales, and customer communication need to work in the same platform — drop us a line.