Get online and
selling, fast.
/shop is the fastest way to put your catalog online with payment built in — for restaurants moving beyond delivery platforms, suppliers selling direct, and any merchant who wants to own their channel.
Catalog up. Payments on. Customers yours.
Most merchants are live and accepting payments within a working day.
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A direct channel that doesn't take a cut of every order —
or a year to build.
Two common ways to sell online in Hong Kong: build it yourself, or list with a delivery platform. Neither is great.
Build-it-yourself takes weeks of work, costs money before it earns any, and usually ends up disconnected from the rest of the business — its own customer database, its own inventory, its own reporting.
Delivery platforms get you live faster, but the cost adds up: a meaningful percentage of every order in platform fees, and a customer relationship that belongs to the platform, not to you. The platform sees who's ordering. The merchant doesn't.
/shop is the alternative. A direct channel, set up in hours, with the customer relationship and the transaction data flowing to the merchant — not to anyone else.
From catalog to live,
in hours.
/shop is built to be the fastest path from “we want to sell online” to “we’re selling online.”
Upload your catalog
Spreadsheet, CSV, or item-by-item. Photos, descriptions, variants, pricing.
Choose how customers buy
Pickup, delivery, dine-in pre-order, scheduled drop, or a combination.
Connect payments
Adyen and Nuvei integrated by default. Acceptance live as soon as merchant onboarding completes.
Customize the storefront
Branding, layout, languages — Traditional Chinese and English.
Go live
Share the link, post the QR code, point your existing customers at it.
Most merchants are live and accepting payments within a working day. Payment acceptance goes live as soon as merchant onboarding completes — see how payments work on the platform.
In use today across F&B,
distribution, and supply.
/shop is in production with operators across very different parts of the Hong Kong economy.
Want Want
Globally recognized food and beverage manufacturer and distributor. Want Want uses /shop to sell direct-to-consumer online, alongside our order-management module for their B2B distribution flow — one operator running both wholesale and retail on the same platform.
Paradise Group
Singapore-headquartered multi-brand F&B group (Paradise Dynasty, Beauty in the Pot, Canton Paradise) operating across Hong Kong and Asia. They use /shop alongside our restaurant-supplier ordering module — a direct customer channel and the supply-side infrastructure behind it, on the same platform.
Distributors and suppliers
Suppliers across the platform — including those plugged into our restaurant-supplier ordering ecosystem — use /shop to make catalog selling fast and self-service. The simplest path from “we have a product list” to “restaurants can browse and order from us online.”
Why /shop isn't just
another store builder.
Standalone e-commerce builders get you a storefront. /shop gets you a storefront connected to the rest of the operation.
Shared catalog, shared inventory
Products you sell on /shop are the same products in your POS and your supplier ordering. Change a price once, it changes everywhere. Run out at the counter, it goes unavailable online — automatically.
Shared customer record
Customers buying on /shop show up in the same CRM as your in-store, ticketing, or membership customers. One person, one history, regardless of channel.
Shared ledger
/shop transactions land in the same payment dataset as POS sales, supplier payables, recurring billing, and ticketing. One reconciliation, one source of truth.
Enterprise rails, SaaS-speed onboarding
Built on Adyen and Nuvei — the same acquirer infrastructure used by major global SaaS platforms. Enterprise-grade processing without months of acquirer onboarding.
/shop is fast on the way in, and sticky once you're using more of the platform.
Built for the merchants other
platforms struggle to serve.
For restaurants beyond delivery platforms
Get a direct channel up fast. Keep the customer relationship. Keep more of the margin.
For suppliers selling to restaurants
Put your catalog online with payments enabled. Let restaurants browse, order, and reorder — directly, without intermediaries.
For multi-brand F&B groups
Run multiple storefronts on the same platform as your POS, supplier ordering, and CRM. One operating picture across brands and channels.
For small operators new to e-commerce
Lower barrier to entry, no separate payment account, no months of setup. If you’ve got a catalog and a phone, you’ve got most of what you need.
Enterprise payment infrastructure,
built in.
/shop transactions clear through Adyen and Nuvei — direct integration with enterprise acquirers, not a payment middleman. Merchants get the same payment infrastructure used by major global platforms, with the simplicity of a SaaS sign-up.
Local Hong Kong payment methods, international cards and wallets, and the recurring and one-off options modern customers expect — all covered through our acquirer partners.
Start with /shop.
Grow into the rest.
Most merchants who start with /shop add other parts of the platform over time — POS at the counter, supplier ordering for sourcing, CRM for customer engagement. Nothing migrates. Everything stays in the same system, sharing the same data, the same ledger, the same customer records.
/shop is the fastest way in. The platform is what keeps it useful as you grow.
Questions merchants
ask us.
How is this different from Shopify or Shopline?
Those are standalone storefront builders — separate systems from your POS, your supplier ordering, your customer database. /shop is part of one platform: storefront, POS, CRM, supplier ordering, and payments share the same catalog, the same customer records, and the same ledger. When you grow beyond a storefront, nothing moves.
Can suppliers use /shop too?
Yes. Suppliers use /shop to put their catalog online and let restaurants browse and order directly. /shop works for both B2C (restaurants selling to diners) and B2B (suppliers selling to restaurants).
What does it cost?
Pricing is set per deployment — we work with operators directly on the right model based on scope. Talk to us for specifics.
How long does onboarding take?
Most merchants are live and accepting payments within a working day. Larger or more complex deployments take longer.
What payment methods are supported?
Through our acquirer partners (Adyen and Nuvei), /shop supports major local Hong Kong payment methods, international cards and wallets, and the major mobile wallets. Specific method coverage depends on the acquirer routing.
Who owns the customer data?
The merchant. Customers buying through /shop belong to the merchant — not to us, not to a delivery platform, not to anyone else.
Does /shop work without the rest of the platform?
Yes. /shop can run standalone. But its biggest value comes from being part of a connected platform — shared catalog, shared customers, shared ledger with whatever other modules the merchant uses.