Sun Ferry runs
ticketing and CRM
on Synque — and an
island merchant network
in deployment.
Sun Ferry Services Co. Ltd. connects Hong Kong's main territory with the outlying islands — Cheung Chau, Mui Wo, Peng Chau, and inter-island routes — for multi-thousand daily passengers.
One platform, from ticket purchase through to passenger engagement — and increasingly, the merchant ecosystem passengers reach when they arrive.
- Operator
- Sun Ferry Services Co. Ltd.
- Routes
- Central ↔ Cheung Chau, Mui Wo, Peng Chau · inter-island
- Daily passengers
- Multi-thousand across the route network
- Modules in use
- Ticketing · Passenger CRM · Connected merchant network (in deployment)
Customer · Routes · Outlying islands served
A regulated transport
operator with a
destination story.
- Company
- Sun Ferry Services Co. Ltd. · 新渡輪
- Operations
- Outlying-island ferry routes connecting Hong Kong's main territory with Cheung Chau, Mui Wo (Lantau), Peng Chau, and inter-island services
- Daily passengers
- Multi-thousand daily across the route network
- Service profile
- Regulated public-service operator — peak / off-peak demand · local commuters + tourist-driven volume
- Modules in use
- Ticketing, Passenger CRM, Connected island-merchant network (in deployment)
- Payment methods
- Card, wallet, and major local HK payment methods · multi-currency on tourist routes
- Reach beyond the ferry
- Coupon redemption with merchants on the islands passengers travel to
Public ferry operators sit at
the intersection of three
operational worlds.
They run a regulated transport service. They handle tourist-driven, multi-currency, peak-and-trough demand. And they deliver passengers to destinations — outlying islands — where the local merchant ecosystem is fragmented and largely off any modern payment platform.
Most ferry operators run ticketing as a closed system, with no passenger-side CRM and no operational link to the destinations passengers travel to. The ferry sells a ticket; whatever happens after the passenger steps off is somebody else's business.
Sun Ferry wanted to connect the journey end-to-end: not just sell tickets, but understand who's traveling, on what routes, and what experience the island they're heading to actually offers.
Sun Ferry runs three layers
of the passenger journey
on our platform.
From the moment a passenger buys a ticket to the moment they redeem a coupon at a café on Cheung Chau, the same software follows the journey.
Ticketing
Passengers buy tickets — single-trip, round-trip, multi-ride, season — through our platform. Card, wallet, and major local HK payment methods supported. Multi-currency for tourist-driven volume on tourist routes.
Passenger CRM
Every ticket purchase creates or updates a passenger profile. Sun Ferry sees route preferences, travel frequency, peak-time behavior, and tourist vs. local patterns in one dataset — without needing a separate analytics tool.
Connected island-merchant network
When passengers arrive on the island, they open the app to find coupons and offers from local merchants — cafés, equipment rental, restaurants, retail. Redemption happens in-app; the merchant accepts payment through us. The ferry that brought the passenger and the merchant that serves them sit on the same platform. (In deployment.)
Ticket purchase
Card / wallet / local HK pay
Ferry ride
Boarding, route logged
Island arrival
App surfaces local offers
Merchant redemption
Coupon → payment → loop closed
For Sun Ferry, the result is a connected understanding of their passengers — not just as ticket buyers, but as travelers reaching destinations the operator can now help bring to life.
What working with Sun Ferry has
taught us to build for.
Outcomes Sun Ferry has reported:
Direct ticketing.
Passenger purchase flows through Sun Ferry's own platform rather than third-party aggregators, with full payment and passenger data staying with the operator.
Passenger insight.
Real-time visibility into route-level demand, repeat travel patterns, and tourist vs. local mix — feeding capacity planning and route-level commercial decisions.
Destination engagement.
Passengers reach islands with a way to discover and transact with local merchants — extending the value of each journey beyond the ticket.
Merchant onboarding.
Small-scale island merchants who otherwise wouldn't be on a modern payment platform are now part of a connected ecosystem reachable through Sun Ferry's passenger flow.
Detailed metrics available on request under NDA.
A merchant network
most platforms don't reach.
Hong Kong's outlying islands have a merchant ecosystem that doesn't fit conventional payments. Many are seasonal. Many run on cash. Most don't transact enough volume to attract traditional payment processor outreach — and don't have the infrastructure to onboard on their own.
Through Sun Ferry's passenger journey, our platform reaches these merchants where they are. A coffee shop on Cheung Chau, an equipment rental in Mui Wo, a workshop on Peng Chau — all part of a connected network that passengers reach via the same app that delivered their ferry ticket.
For payment partners, this is a merchant segment that's hard to reach through traditional acquisition. For passengers, it's a better island experience. For Sun Ferry, it's a richer relationship with the traveler.
Cheung Chau
長洲
Cafés · seafood restaurants · retail
Mui Wo · Lantau
梅窩 · 大嶼山
Equipment rental · cafés · retail
Peng Chau
坪洲
Cafés · retail · workshops
Chi Ma Wan
芝麻灣
Inter-island stop · seasonal · campsite trade
The same software that gets a passenger from Central to Cheung Chau is the same software that helps the merchant on the other end accept the payment when they arrive.
A partnership built on
the full journey.
Transport operators have operational requirements most platforms don't address — high-volume ticketing, multi-route logistics, tourist-driven demand patterns, and an interest in what happens to passengers after they disembark.
Working with Sun Ferry has shaped how we build for the full journey, not just the part where the ticket is sold. Their feedback informs our ticketing module, our passenger CRM, and increasingly, the connected merchant layer that follows the passenger onto the island.
The ferry that brings the passenger and the merchant that serves them sit on the same platform.
Daily working relationship with a regulated HK transport operator covering multiple outlying-island routes.
Through Sun Ferry, in working contact with island merchants conventional payment platforms struggle to reach.
Customer-led platform development — Sun Ferry's operational reality shapes our transport + destination roadmap.
One platform across
HK F&B, distribution,
and travel.
Sun Ferry sits inside a broader platform that also runs Hong Kong F&B distribution at scale, restaurant operations across multi-outlet groups, and recurring billing for major HK properties.
What ties them together is the architecture: one platform with shared modules — POS, CRM, order-management, payments, ticketing — that operators turn on as they need. Sun Ferry uses three of those modules. Angliss uses one. Other operators use different combinations.
The same software that gets a passenger from Central to Cheung Chau is the same software that gets a kitchen its supplier order in time for dinner service.
Sun Ferry
Ticketing · CRM · Network
Angliss HK Food Service
Order-management
HK F&B groups
POS · CRM · Order-flow
If you operate transport, destination,
or a merchant network — we'd like to talk.
A modern, unified platform for the end-to-end passenger journey — and the merchant ecosystem it reaches.